Our Brands

Being good Kaitiaki – respecting our land, our animals, and our people.

Natural is best

We are passionate and proud of our natural New Zealand beauty and environment.  We have strong values and pride ourselves in caring for and protecting our sheep and our environment. 

From paddock to plate, from grass to glass, farm to factory, our reputation depends on who we partner with, what we supply and how we supply it.  We do not compromise on quality or our integrity.

Our mission

Our mission is to develop Sheep Milk New Zealand as a business, and scale purpose-driven brands that have a truly positive impact on our environment and our consumers.

Our vision

To pioneer change through innovative farming systems and practices that are environmentally friendly.

We will continuously strive to introduce new and innovative raw milk, UHT and milk powder products through our purpose driven-brands, that meet the unarticulated needs of customers across New Zealand and the wider international markets, thereby growing our market share exponentially.

sabelle skin & body care

Sabelle® Skin and Body Care was born from Matt and Tracey Jones’ commitment to use natural ingredients and their genuine love and care for the environment and the people who use their products. When one of Matt and Tracey’s children was diagnosed with gut and skin conditions, Tracey realised her years of discomfort bore similarities to her daughters. It sparked Matt and Tracey’s search for alternative ways to heal both skin and gut. What they found was they had the answer on the doorstep – the healing benefits of sheep milk and Manuka honey. The name Sabelle has been derived from the Jones’s daughters Annabelle, Samantha and Gabrielle.

Sheep they know well, and New Zealand is synonymous with Manuka honey, but sheep milking was new.  So began the journey of sheep milk production and blending the right ingredients to make an ethical product for sensitive bodies. Much like our product we want to be as gentle on the environment as our product is gentle on your skin. While Sheep milk production provides a significantly reduced impact on the environment compared to other similar systems, our fundamental aim is to reduce our footprint on the planet.

Using recyclable long-life packaging, our aluminium bottles are refillable and durable; and come in an array of collectable colour palettes to suit your style.  So beautiful that you will never want to throw them away. 

We are passionate and proud of our natural New Zealand beauty and environment. Combining Sheep milk from the Canterbury plains, local New Zealand Manuka honey and ingredients like New Zealand’s luscious avocado and olive oils, we are proud to support our local growers.

Our mission

Our mission is to develop Sheep Milk New Zealand as a business, and scale purpose-driven brands that have a truly positive impact on our environment and our consumers.

Our vision

To pioneer change through innovative farming systems and practices that are environmentally friendly.

We will continuously strive to introduce new and innovative raw milk, UHT and milk powder products through our purpose driven-brands, that meet the unarticulated needs of customers across New Zealand and the wider international markets, thereby growing our market share exponentially.

sabelle review

Jones Family Farm® has been developed to connect people with and to their food by showcasing where their food comes from and help break down the barriers that the product is from sheep.  The caricature will be used to further enhance this.

Not only is sheep milk gentle on tummies, it’s also gentle on the environment – for every litre of bovine’s milk produced, triple the amount of sheep’s milk can be made for the same carbon footprint.  It’s lower density farming so it doesn’t produce methane.

Consumers are becoming more educated and aware of the different options available and are actively looking for alternatives with beneficial health properties. Sheep milk is a considered option for those who have difficulty digesting bovine’s milk, with twice the protein of bovine’s milk it is easier to digest. It is also naturally an A2-type milk free from the A1-beta casein protein, which has been associated with digestive discomfort such as bloating, found in some bovine’s milk.   With sheep milk containing about a third more energy than goat’s or bovine’s milk, it makes it favourable for high-performance athletes.

For those who get eczema or upset digestive systems from bovine’s milk, sheep’s milk is easier to digest, as it contains A2 type proteins. A cup of sheep’s milk has double the amino acids, protein, fat, calcium, and magnesium to bovine’s milk. It is also high in B12 and folate.

 

sheep

Our mission

To position Jones Family Farm as an affordable and respected supplier of fresh sheep milk, and sheep milk-based products that are widely accessible to consumers across New Zealand and Australia

Our vision

To connect by bridging the gap between a niche and commodity product through education, ensuring consumers are fully aware of the health and environmental benefits of sheep milk.

Our purpose

We believe ‘natural is best’ and people should have access to dairy products that are good for their health and the environment.  We support this by providing nutritious and healthy New Zealand fresh sheep milk, and sheep milk-based products for people seeking a healthier and more environmentally friendly alternative to traditional bovine dairy.